Marketing & getting leads

What AI tool should I use to market my trade business and get leads?

Websites, socials, Google listings and lead marketplaces to keep the phone ringing.

Canva

๐Ÿ‡ฆ๐Ÿ‡บ AU-friendly

Design flyers, ute signage, socials and quotes templates with built-in AI tools.

Verdict: The easiest way to look professional on socials and flyers without paying a designer.

Price: Free plan. Canva Pro A$20/month or A$165/year for one person (ex tax).

Durable

Partly AU-friendly

AI website builder that generates a small-business site in minutes.

Verdict: Fastest route from no website to a decent one. Fine for a sole trader, but you'll outgrow it if SEO becomes a big lead source.

Price: Free plan. Launch $25/month ($22/month annually), Grow $49/month ($41/month annually). Check currency on site.

hipages

๐Ÿ‡ฆ๐Ÿ‡บ AU-friendly

Australia's big tradie lead marketplace, on monthly memberships.

Verdict: Can fill a quiet calendar fast, but watch the contract terms (6-month intro, then a 12-month renewal) and track cost per won job.

Price: Memberships A$139, A$249, A$449 or A$649/month + GST (155โ€“850 credits). 6-month intro term, then a 12-month auto-renewal. Essentials plan A$29/month + GST.

ServiceSeeking

๐Ÿ‡ฆ๐Ÿ‡บ AU-friendly

Australian lead marketplace for tradies, with no commission on won jobs.

Verdict: A solid second lead source next to hipages. Compare your cost per won job on each before you renew.

Price: Monthly plans from A$129 incl GST for most members. Discounts for quarterly or annual payment. Custom packages.

ChatGPT

๐Ÿ‡ฆ๐Ÿ‡บ AU-friendly

General AI assistant for emails, quote wording, SWMS drafts, voice chat and photo questions.

Verdict: The best general-purpose AI to start with. Never send its SWMS or contract wording without checking it, because it can sound confident and still be wrong.

Price: Free plan. Plus A$30/month. Business A$28/seat/month billed annually (min 2 seats).

Jobber

Partly AU-friendly

Popular North American home-service job app with an AI Receptionist.

Verdict: Slick and well-reviewed, but built for the North American market. AU tradies will usually be better served by ServiceM8, Tradify or Fergus.

Price: From US$29/month (Core, billed annually) up to US$399/month (Plus). Monthly billing costs more. AI Receptionist from US$29/month on select plans.

Smoko AI

New ๐Ÿ‡ฆ๐Ÿ‡บ AU-friendly

Aussie AI receptionist app that answers missed calls, quotes from your price list and books jobs.

Verdict: A missed call is a missed job, and this is a very tradie-specific fix at a clear price. It's new, so test it with your own number before you rely on it.

Price: Starter A$100/month (up to 100 calls), Growth A$200/month (up to 300 calls), Business A$300/month (incl GST). 14 days free from go-live.

Sophiie

New ๐Ÿ‡ฆ๐Ÿ‡บ AU-friendly

Aussie AI receptionist and back office for trades: answers calls, books jobs, quotes and chases invoices.

Verdict: A bigger, more established AI receptionist that's growing into a full back office. No prices are published, so get a quote and compare it with the listed-price options before you sign up.

Price: Contact for pricing.

Prices are as published by each vendor when we last checked. Some are in USD, some AUD; some include GST and some don't. Always confirm on the vendor's site before you buy. Pricing last checked 2026-10-19.

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